Here is a good headline
This bears talking about. One of life’s great fallacies is that things get better over time on their own. They can, but it’s certainly not a given. I don’t think the moral arc of the universe does not bend towards justice, not on its own; I think it bends wherever it is dragged, kicking and screaming, by those with the will and the means to do so.
The most immediate sign of this is obviously how sites are designed and how they look. A lot of the big players look an awful lot like each other. Millions of people wind up using the same handful of templates, and that’s if they have their own website at all. On social media, we are little more than a profile a new word picture and a pithy tagline. The rest is boilerplate.
Should there be sleek, minimalist, ‘grayscale’ design systems and websites? Absolutely. But there should be colourful, kooky ones too, and if anything, they’re fading away. Do we really want to spend our online lives in the digital equivalent of Levittowns? Even logos are contriving to be less eye-catching. It feels like a matter of time before every major logo is a circle in a pastel colour.